iCapture (now part of Cvent) is built for enterprises running many large shows a year. LazzoLead is built for the 1–10 rep team that just needs to capture, qualify, and follow up — for $49/month, with no annual contract.
If you run a small sales team that works its own tradeshow booths and you want to capture, qualify, and follow up without an annual agreement listed around $8,000, LazzoLead is the stronger fit. If you're an enterprise running dozens of large shows a year with deep badge-API and CRM setup needs, iCapture is built for that scale. Here's the honest side-by-side.
| LazzoLead | iCapture | |
|---|---|---|
| Starting price | $49/month ($490/year) | Not published; G2 lists from ~$8,000/year* |
| Start for free | Yes — first 25 leads, no credit card | No free tier* |
| Best for | Small sales teams (1–10 reps) working their own booths | Enterprises running many large shows per year |
| Commitment | Month-to-month, cancel anytime | Annual service agreement* |
| AI business-card scan | Yes — any format, ~5 sec | Yes (badge-API focus) |
| Offline capture (no signal) | Yes, cards, voice notes and batches save on the phone. AI finishes when signal returns | Yes (captures offline, syncs later)* |
| AI follow-up email written for you | Yes — drafted at the booth, 1 tap to send | Varies by plan* |
| Reply tracking + AI next-step | Yes — classifies every reply | Varies by plan* |
| Voice-to-Lead capture | Yes | Voice-to-text notes |
| Web dashboard + CRM CSV export | Included (Salesforce, HubSpot, Pipedrive) | Yes (Salesforce, HubSpot) |
| Platforms | iOS + Android | iOS + Android |
*iCapture is now part of Cvent (Cvent iCapture). Details reflect publicly available information as of September 2026 and may change. Confirm current plans and pricing with Cvent. LazzoLead figures reflect current published pricing and features.
$49/month instead of an annual plan listed on G2 from around $8,000/year. A small team can run a full show for a fraction of an enterprise contract it would never fully use.
LazzoLead qualifies each lead Hot / Warm / Cold, drafts a personalized follow-up email, and tracks the reply — so leads move toward closed, not into a spreadsheet you never open.
Download the app, scan your first card, done. First 25 leads are free with no credit card, and it's month-to-month — no annual commitment, no sales call to get started.
iCapture configures each event for you with a managed setup team — great for enterprises, overkill for a small booth. With LazzoLead you download the app and capture your first lead in minutes.
Straight talk: if you're an enterprise exhibiting at 20 or more large shows a year and you need badge-API scanning that plugs into major event systems plus a managed setup team, iCapture is purpose-built for that scale and worth a look. LazzoLead is focused on small sales teams turning booth conversations into closed deals — and that focus is exactly why it wins for that group.
Capture on the floor. Close at the desk. Your first 25 leads are free — no credit card, no contract.
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